Online Marketing

Ignoring online marketing is like a opening a business but not telling anyone.

Good website practice and optimizing for conversion usually makes for good Serach Engine Optimization. These work togeather to ensure you drive Quality Traffic and can persuade that traffic to help you meet your business goals.

Cool Software Solution is a one stop solution for all your online marketing requirements. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Want to drive quality traffic volume to your website and online competitors? Cool Software Solution is the niche place that transforms your business ideas into reality, and gives them a concrete shape. We do not simply market your business, but brand it on Internet using the state of the art tools and strategies designed specifically around your business.

Online Marketing is the way that drives business and takes it to the levels that will drive good results and within stipulated time frame. Beyond doubt, Online Marketing is a cost effective, efficient and a sound quantifiable alternative to the expensive radio and other electronic forms of advertising and marketing available in the modern world. At Cool Software Solution, we follow robust Online Marketing strategies with a simplified purpose to not only increase the visibility, but also work effortlessly to convert the visitors to customers through innovative as well as creative brand promotion techniques.

While designing sound Online Marketing strategies, we understand the consumer behavior and sentiments from all perspectives. We also keep in mind the importance of our clients business in terms of quantity consumer coming to the website. Based on our Online Marketing strategies, clients will find that about the products and services.

Cool Software Solution is committed to provide you quality professional Online Marketing services to the clients to empower their visibility globally as well as locally and help them to get optimum leads for their business. We always believe in delivering more than expected.


Search Engine Optimization

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.

  • On-The-Page Success Factors: On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
  • Off-The-Page Success Factors: Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.

Pay Per Click (PPC)

PPC Campaign Management Service means that you can generate immediate search traffic by bidding on a range of relevant terms to ensure that your website/advert appears within the sponsored results displayed on the main search tools. PPC Campaign Management Service is the most powerful advertising methods available online which provides targeted traffic. Advertisers can deliver targeted messaging to a qualified and interested audience and they only pay for the ad if the searcher clicks it, hence the term "Pay-Per-Click".

Ads on most search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression.

In Pay Per Click Management Service India, advertisers place their ads any type of website or page a user might browse, such as news, blogs, reviews, entertainment, online magazines and they will be charged only if user click on it.

Ads could be targeted in different formats, such as basic text ads, graphical image ads in a variety of sizes, audio streams or interactive and video ads. User can define different targeting options to show their ads for example mobile devices or computers. And also target their ads by specifying location, language or demographic.

  • Branding: Using PPC advertising options user can reach the maximum targeted customer as and could raise awareness and visibility of their product and services.
  • Direct Sales: In most cases user is interested to increase in direct sales, i.e., we want the user to click on the ads and make a purchase, sign up to a newsletter or request a quote, for instance. The completion of your desired action by the user is called a conversion.
  • Seasonal Marketing Approach: If you sell a product or service that is dependent on the season, You can actually define Ad scheduling where you choose to run your campaign only on the exact days and in fact the hours you want.
  • You control your budget spent on each campaign and Increase in Return on Investment
  • A key benefit of using PPC advertising is that you can target your audience geographically

Search Engine Marketing

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

"Search Engine Marketing" was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Cool Software Solution, we generally use SEM and/or "Paid Search" to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPM (cost-per-thousand impressions) - Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.